ProBlogger is an excellent blog that tells you how to make money by blogging and I have just noticed a recent post that tells me he has also started running on online course. Such bloggers the latest types infopreneurs – entrepreneurs who trade in information. Infopreneurs are not new. They used to sell there own books and recordings of their talks and conferences. Now they blog.
So how can writing a blog make you money? According to blogs and books like Problogger the basic idea is that you write some good stuff – “killer content” and attract readers to your blog and get them to keep coming back for more. You need to understand who you are writing for and develop one or more niche markets but basically you write about what you know or are interested in and find others that are also interested in those things. It sounds like an ideal job!
The money comes from adding adverts with links. AdSense being one of the most common but there are also partnerships with, for example, Amazon and even Ebay that you can develop so that you make referrals to them. This is called “monetizing” your blog. When people click through the ads it earns you money.
You can also sell things over the internet that will interest your niche market. This will probably be books or ebooks based on the content of your blog. Darren says that you shouldn’t worry too much about the fact that you give so much information away for free on your blog – as surprising people do still pay for a repackaged version of your blog with that 10% that you held back. He calls this the bikini effect. The more you reveal just increases the desire for small parts that are hidden!
ProBlogger by Darren Rowse and Chris Garret (updated to it’s second edition this year) is the best selling book on this subject. But I still think you should take the subtitle of Darren & Chris’s book with a pinch of salt – ‘Secrets for Blogging Your Way to a Six-Figure Income’! It sounds like a lot of work to even attempt to make it that successful and they don’t recommend giving up you day job until you are getting a reasonable income to live on.
Neverless I might have a go!